Happy AlpacaHappy AlpacaHappy Alpaca

Our Story

For about 30 years, the corner of California and Oregon Streets in Jacksonville was home to a toy store. Generations of local kids pressed their noses to its windows. When it closed, the corner was ready for a new chapter. In 2022, Happy Alpaca opened its doors in the same spot, with one goal: to keep a toy store on that corner and make it a place worth visiting again. Today the corner is bright and full of play. There's a life-size alpaca by the door, a train table, a dollhouse, and a piano that anyone can sit down and play. Kids are invited to touch, try, and stay a while.

What We Believe

We believe play is a child's most important work. When kids build, pretend, stack, and sort, they're learning how the world works and where they fit in it. That's why we're picky. We look for toys that are well-made, lovely to look at, and sturdy enough for years of play (and maybe a younger sibling or two). We'd rather carry fewer things and stand behind every one of them. You'll find trusted names like Brio and Plan Toys alongside makers from Europe, Scandinavia, and Australia that are hard to find anywhere else in the region. We also carry books, art supplies, puzzles, family games, and a children's clothing boutique.

Big-City Finds in a Small Town

Jacksonville deserves a toy store as special as the town itself. A place where local families can pick up a great birthday gift on a Tuesday afternoon, and visitors can find something small to tuck in a suitcase. You don't need to drive to Portland for a shop like this. It's right here on the corner.

Our Corner

Happy Alpaca sits on the site of the very first commercial activity in Jacksonville, Oregon. Since the 1850s, this corner has been a saloon, a drug store, an antique shop, and for three decades, a toy store. The Fisher Building has watched Jacksonville grow into a National Historic Landmark and one of America's most charming small towns. We're proud to be part of its story, and proud to stand alongside the small businesses that keep downtown Jacksonville lively.

Marble Corner Saloon

1910

Jacksonville Lithograph

1883

Marble Corner Saloon

1910

Scheffel's Antiques

Jacksonville Street Scene

Arbors

The Family Behind the Store

Happy Alpaca Toys and Supply was founded by siblings Amy Kranenburg and Aaron Butler. Both are lawyers by training and the children of educators, and they grew up in Keno, Oregon, above the Klamath River. Amy raised her three sons here in Jacksonville, and Aaron raised his son and daughter in Miami. Many of the toys, books, and games in the store are ones their own kids loved first.

Come Say Hello

180 W California St, Jacksonville, OR Monday to Saturday, 10 am to 7 pm · Sunday, 11 am to 6 pm

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